WhatsApp starts testing paid limits for business broadcasts
WhatsApp is rolling out a message-credits system for business broadcasts, capping how many free messages businesses can send before they need to buy more. The change applies to WhatsApp Business broadcasts, not personal chats, and the monthly limit varies by region.
Business broadcasts move onto a credit system
The new system adds a usage cap to free broadcast sending in the business app. Once a business reaches its monthly allowance, additional broadcasts require extra credits.
That keeps the change squarely on business broadcast messages. Normal one-to-one messaging is not part of the update.
Businesses will need to plan broadcasts around that monthly allowance, since higher-volume campaigns can run into the cap before the end of the month.
Roughly 35 sends a month, with limits that change by country
One cited limit is around 35 broadcast messages per month. That figure is not presented as a global fixed rule. The cap varies by region, and availability is not yet universal.
The rollout is reaching more users in different countries. WhatsApp Business for iOS is one place where the feature is already visible to some users with the latest updates.
A separate detail tied to the rollout is that WhatsApp may offer 250 free broadcast messages per month for the first six months in some cases. That allowance can be used across one or multiple broadcasts. The exact regional setup remains unclear.
KYC-linked higher limits are being discussed separately
Alongside the paid credit system, there is also a broadcast limit upgrade path tied to KYC verification. In one example, the ceiling moves from 250 users per day to 1,000 unique users per day.
That is a different limit story from the paid credits rollout. The available information does not make clear whether the two mechanisms are part of one unified system or separate ways of expanding broadcast capacity.
The iOS rollout is still limited to some users, and WhatsApp has not shown a single global limit for business broadcasts.
Disclaimer: This article was created with the assistance of AI. Images are for illustrative purposes only.
About the author
Samarth Agrawal is an AI and technology professional who writes about WhatsApp, automation, and emerging AI trends. He focuses on simplifying complex tech updates into practical insights for businesses, creators, and everyday users
