WhatsApp adds Incognito Chat for Meta AI

WhatsApp is rolling out an Incognito Chat mode for Meta AI that lets users ask questions without Meta being able to access the prompts or responses. The feature uses WhatsApp’s Private Processing technology, and the chat is designed to disappear by default when it is closed. Rollout details are still unclear.

Incognito Chat adds a private lane for Meta AI on WhatsApp

The new mode sits inside WhatsApp’s AI chat experience rather than the core messaging inbox. It is built for conversations with Meta AI, giving users a separate way to interact with the assistant without those exchanges being handled in the normal saved-chat flow.

The setup keeps the AI interaction private from Meta itself. In practice, that means that the questions and answers in Incognito Chat are not available to Meta in the same way a standard AI exchange would be. WhatsApp’s Private Processing system underpins the feature, extending the app’s existing privacy approach into AI use.

How the private AI mode changes the chat experience

For users, the practical change is straightforward: they can open a private AI chat inside WhatsApp, ask Meta AI for help, and close the session without leaving the conversation behind in the usual way. The mode is described as an AI-specific privacy layer, not a new general-purpose chat product.

It applies to Meta AI conversations only, not the main WhatsApp inbox or the app’s broader messaging structure. The result is a more controlled space for asking questions, with the conversation disappearing by default when the chat ends.

Rollout scope and open availability questions

What remains less clear is how widely the feature is available. Global rollout and platform-by-platform availability on Android and iPhone are still unclear.

It is also not confirmed whether the disappearance behavior can be changed by user controls. For now, WhatsApp has added a private AI chat mode to its Meta AI experience, but the exact rollout window and reach are still unclear.

Disclaimer: This article was created with the assistance of AI. Images are for illustrative purposes only.