WhatsApp tests paid Plus tier with themes, extra pins and premium stickers

WhatsApp is testing a paid Plus tier that packages customization tools and a few workflow extras for a limited group of users. The bundle centers on visual changes rather than core messaging, with themes, alternate app icons, premium or animated stickers and extra pinned chats among the features tied to the subscription.

Paid Plus tier surfaces with customization-first features

The clearest draw of the tier is personalization. Users seeing the option get theme choices, extra app icons and sticker-related extras alongside expanded chat management. The pinned chat limit is part of that package, with the paid tier adding more room to keep conversations at the top of the app.

The tier lets users pin more chats, switch between themes, change app icons and use premium or animated stickers.

Limited rollout on iOS and narrow access

iOS is specifically in the current rollout window, and the tier is only appearing for a small number of users. That keeps the launch well short of a full public release.

The exact scope is still unclear. It is not confirmed that the same rollout is landing on Android in the same way, and the feature bundle may not match perfectly across platforms if WhatsApp expands it further.

Price and feature list still need confirmation

A monthly price has been mentioned, but it should be treated cautiously until it is better corroborated. The branding is also not fully settled across all surfaces, so the Plus label may not be used consistently everywhere the tier appears.

The monthly fee, Android availability and final feature set are still unsettled as WhatsApp continues testing the tier.

Disclaimer: This article was created with the assistance of AI. Images are for illustrative purposes only.