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How to Use WA Sender to Automate Your WhatsApp Marketing

by Piyush Panwar - 3 min read

WASender automate WhatsApp Marketing


Introduction


WhatsApp is one of the most popular and widely used messaging apps in the world, with over 2 billion users and 100 billion messages sent every day. It is also a powerful marketing tool for MSMEs (Micro, Small, and Medium Enterprises), as it allows you to connect with your customers in a personal and convenient way.

But how can you make the most of WhatsApp marketing without spending too much time and effort? That’s where WA Sender comes in. WA Sender is a tool that helps you automate your WhatsApp marketing by sending customised messages to your customers based on their preferences, behaviour, and feedback. With WA Sender, you can:


  • Reach a large and engaged audience of WhatsApp users who are more likely to open and respond to your messages than other channels.

  • Build trust and loyalty with your customers by sending them relevant and timely information, offers, and reminders.

  • Increase sales and conversions by sending them persuasive calls to action, coupons, and testimonials.

Sounds amazing, right? But don’t take our word for it. Here’s what one of our happy customers had to say:

“WA Sender has been a game-changer for our business. We have been able to increase our customer retention and satisfaction by sending them personalized messages and offers. We have also seen a boost in our sales and referrals by using WA Sender’s features. It is easy to use and very effective. We highly recommend it to any MSME that wants to grow their business with WhatsApp marketing.” - Ravi, owner of a clothing store in Ghaziabad.

If you want to learn how to use WA Sender to automate your WhatsApp marketing, keep reading. We will show you how to set up WA Sender, how to use its features, and how to measure and optimize your WhatsApp marketing performance.

Why MSMEs Need WhatsApp Marketing

MSMEs are the backbone of the Indian economy, contributing to 29% of the GDP and employing over 110 million people. However, they also face many challenges and opportunities in the dynamic and competitive market, such as:


  • Competition: MSMEs have to compete with larger and more established players, as well as new entrants and disruptors, in their niche.

  • Customer expectations: MSMEs have to meet the rising and changing expectations of their customers, who demand more value, convenience, and personalization.

  • Digital transformation: MSMEs have to embrace the digital revolution and adopt new technologies and platforms to reach and serve their customers better.

  • Innovation: MSMEs have to innovate and differentiate themselves from their competitors, by offering new and unique products, services, and experiences.


WhatsApp marketing can help MSMEs overcome these challenges and leverage these opportunities, by providing them with a cost-effective, easy-to-use, and versatile platform to communicate with their customers. Here are some examples and case studies of how MSMEs have used WhatsApp marketing to grow their business:


  • [Saree.com], an online store for ethnic wear, used WhatsApp to send personalised recommendations, offers, and feedback requests to their customers, resulting in a 25% increase in repeat purchases and a 10% increase in average order value.

  • [UrbanClap], a platform for home and beauty services, used WhatsApp to send booking confirmations, reminders, and ratings to their customers, resulting in a 40% reduction in customer support costs and a 30% increase in customer satisfaction.

  • [Chumbak], a lifestyle brand for quirky products, used WhatsApp to send product updates, contests, and surveys to their customers, resulting in a 35% increase in customer engagement and a 15% increase in brand awareness.


As you can see, WhatsApp marketing can help MSMEs achieve various goals, such as increasing customer loyalty, retention, and referrals, boosting sales and revenue, reducing costs and inefficiencies, and enhancing customer experience and satisfaction.

How to Set Up WA Sender for Your WhatsApp Marketing

To use WA Sender for your WhatsApp marketing, you need to have three things:

  • A Meta Business Account: This is a free account that allows you to create and manage your WhatsApp Business Platform account, which is required to use WA Sender.

  • A WhatsApp Business Platform account: This is a paid account that allows you to send and receive messages from your customers via WhatsApp, using the WhatsApp Business API.

  • A WA Sender account: This is a paid account that allows you to access and use the features of WA Sender, such as messaging options, Excel upload, privacy features, attachment sending, name personalization, time gap setting, chatbot creation, and contact download.

Here are the steps to set up WA Sender for your WhatsApp marketing:

  1. Create a Meta Business Account: Go to [https://business.meta.com/] and click on “Create Account”. Fill in your details, such as your name, email, phone number, and business name, and verify your email and phone number. You will receive a confirmation email with a link to activate your account.

  2. Create a WhatsApp Business Platform account: Log in to your Meta Business Account and click on “WhatsApp” on the left sidebar. Click on “Create WhatsApp Account” and fill in your details, such as your business name, category, description, and logo. You will also need to provide a phone number that will be used to send and receive messages from your customers via WhatsApp. This phone number should be different from your personal WhatsApp number, and should not be registered with WhatsApp before. You will receive a verification code on this phone number to confirm your account.

  3. Create a WA Sender account: Go to [https://sheetstowhatsapp.com/] and click on “Sign Up”. Fill in your details, such as your name, email, phone number, and password, and verify your email. You will receive a welcome email with a link to activate your account.

  4. Connect your WA Sender account with your WhatsApp Business Platform account: Log in to your WA Sender account and click on “Settings” in the top right corner. Click on “WhatsApp Settings” and enter your WhatsApp Business Platform account details, such as your phone number, API key, and API URL. You can find these details on your Meta Business Account dashboard, under “WhatsApp” and “Settings”. Click on “Save” to complete the connection.

Congratulations, you have successfully set up WA Sender for your WhatsApp marketing. Now you can start using its features to automate your WhatsApp marketing.

How to Use WA Sender Features to Automate Your WhatsApp Marketing

WA Sender has many features that can help you automate your WhatsApp marketing, such as:

  • Messaging options: You can choose from different messaging options, such as text, image, video, audio, document, location, and contact, to send to your customers via WhatsApp. You can also use emojis, stickers, and GIFs to make your messages more fun and engaging.

  • Excel upload: You can upload an Excel file with your customer data, such as name, phone number, email, and other custom fields, to WA Sender. You can then use this data to send personalized messages to your customers via WhatsApp, using variables like {name}, {email}, {custom1}, etc. You can also filter and segment your customers based on their data, such as location, gender, age, etc., and send them targeted messages.

  • Privacy features: You can use the privacy features of WA Sender to protect your and your customers’ privacy, such as hiding the sender’s number, hiding the receiver’s number, hiding the message preview, and deleting the message after sending. You can also use the encryption feature to encrypt your messages and attachments so that only the intended recipient can read them.

  • Attachment sending: You can send attachments to your customers via WhatsApp, such as images, videos, audio, documents, locations, and contacts. You can also use the compression feature to reduce the size of your attachments so that they can be sent faster and consume less data.

  • Name personalization: You can use the name personalization feature of WA Sender to greet your customers by their name, and make them feel more valued and appreciated. You can also use the salutation feature to address your customers by their titles, such as Mr., Mrs., Ms., Dr., etc., and make them feel more respected and professional.

  • Time gap setting: You can use the time gap setting feature of WA Sender to control the speed and frequency of your messages, and avoid spamming your customers or getting blocked by WhatsApp. You can set the time gap between each message, each number, and each campaign, and also set the start and end times of your campaigns.

  • Chatbot creation: You can use the chatbot creation feature of WA Sender to create and manage chatbots for your WhatsApp marketing, and automate your conversations with your customers. You can create chatbots for different purposes, such as answering FAQs, collecting feedback, booking appointments, taking orders, etc. You can also use the AI feature to make your chatbots more intelligent and human-like.

  • Contact download: You can use the contact download feature of WA Sender to download the contact details of your customers who have interacted with your WhatsApp messages, such as name, phone number, email, and other custom fields. You can then use these contact details to follow up with your customers, or add them to your CRM or email marketing tool.

How to Measure and Optimize Your WhatsApp Marketing with WA Sender

To measure and optimize your WhatsApp marketing with WA Sender, you need to use the reports and analytics provided by the tool. You can access these reports and analytics by clicking on “Reports” on the left sidebar of your WA Sender dashboard. You will see various metrics and charts that show you how your WhatsApp marketing campaigns are performing, such as:

  • Sent messages: The number of messages that you have sent to your customers via WhatsApp, and the percentage of successful and failed messages.

  • Delivered messages: The number of messages that have been delivered to your customers’ WhatsApp accounts, and the percentage of delivered and undelivered messages.

  • Read messages: The number of messages that have been read by your customers, and the percentage of read and unread messages.

  • Replied messages: The number of messages that have received a reply from your customers, and the percentage of replied and unreplied messages.

  • Clicked messages: The number of messages that have received a click from your customers, and the percentage of clicked and unclicked messages. This metric is applicable only for messages that contain a link or a call to action.

  • Unsubscribed messages: The number of messages that have received an unsubscribe request from your customers, and the percentage of unsubscribed and subscribed messages. This metric is applicable only for messages that contain an unsubscribe option.

These reports and analytics can help you measure and optimize your WhatsApp marketing performance, by providing you with insights and feedback on your WhatsApp marketing campaigns. You can use these insights and feedback to improve your WhatsApp marketing performance, such as:

  • Testing different messages, segments, and timings: You can experiment with different types of messages, such as text, image, video, audio, document, location, and contact, and see which ones generate the most engagement and conversions. You can also segment your customers based on their data, such as location, gender, age, etc., and see which segments respond better to your messages. You can also test different timings for your messages, such as morning, afternoon, evening, and night, and see which timings result in the highest delivery, read, and reply rates.

  • Using feedback from customers: You can use feedback from your customers, such as replies, ratings, reviews, and suggestions, to understand their needs, preferences, and pain points. You can then use this feedback to improve your products, services, and offers, and tailor your messages accordingly. You can also use this feedback to build trust and loyalty with your customers, by thanking them, appreciating them, and rewarding them.

  • Optimizing your chatbots: You can use the reports and analytics of your chatbots, such as the number of conversations, the number of messages, the average response time, the average conversation duration, and the satisfaction score, to measure and optimize your chatbot performance. You can use these metrics to identify the strengths and weaknesses of your chatbots and improve them accordingly. You can also use the AI feature of WA Sender to make your chatbots more intelligent and human-like, by training them with more data and scenarios.

By using these methods, you can measure and optimize your WhatsApp marketing with WA Sender, and achieve your WhatsApp marketing goals.

Conclusion

WhatsApp marketing is a powerful and effective way for MSMEs to grow their business, by reaching and engaging with their customers in a personal and convenient way. However, WhatsApp marketing can also be time-consuming and tedious, if done manually. That’s why you need WA Sender, a tool that helps you automate your WhatsApp marketing, by sending customized messages to your customers based on their preferences, behavior, and feedback.


With WA Sender, you can:

  • Choose from different messaging options, such as text, image, video, audio, document, location, and contact, to send to your customers via WhatsApp.

  • Upload an Excel file with your customer data, such as name, phone number, email, and other custom fields, to WA Sender, and use these data to send personalized messages to your customers via WhatsApp.

  • Use the privacy features of WA Sender to protect your and your customer’s privacy, such as hiding the sender’s number, hiding the receiver’s number, hiding the message preview, and deleting the message after sending.

  • Send attachments to your customers via WhatsApp, such as images, videos, audio, documents, locations, and contacts, and use the compression feature to reduce the size of your attachments.

  • Greet your customers by their name, and address them by their title, using the name personalization and salutation features of WA Sender.

  • Control the speed and frequency of your messages, and avoid spamming your customers or getting blocked by WhatsApp, using the time gap setting feature of WA Sender.

  • Create and manage chatbots for your WhatsApp marketing, and automate your conversations with your customers, using the chatbot creation feature of WA Sender.

  • Download the contact details of your customers who have interacted with your WhatsApp messages, such as name, phone number, email, and other custom fields, using the contact download feature of WA Sender.

You can also measure and optimize your WhatsApp marketing with WA Sender, by using the reports and analytics provided by the tool and using the feedback from your customers and the AI feature of WA Sender to improve your WhatsApp marketing performance.

If you want to use WA Sender to automate your WhatsApp marketing, you can sign up for a free trial today, and see the results for yourself. You will be amazed by how much WA Sender can help you grow your business with WhatsApp marketing.

Thank you for reading this article, and we hope you found it useful and informative. If you have any comments or questions, please feel free to share them with us. We would love to hear from you. Happy WhatsApp marketing! 😊



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