Official WhatsApp API for Sales, Marketing and Support

SheetWA gives your business the official WhatsApp API (WhatsApp Business API) to run broadcasts, a shared team inbox, AI replies and automations from one place, while you keep your number in the WhatsApp Business app.

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Marketing — WhatsApp Business API dashboard preview

What is the WhatsApp Business API?

The WhatsApp Business API, now called the WhatsApp Business Platform, is Meta's official way to send and receive WhatsApp messages from software. Most businesses use the hosted WhatsApp Cloud API through a WhatsApp API provider, and with coexistence your number stays live in the WhatsApp Business app.

Official and approved

Built on the Meta WhatsApp API, with templates Meta reviews.

Keep your number

Coexistence mode keeps it live in the WhatsApp Business app, chat history included.

No developer needed

Connect, import contacts and send from the SheetWA dashboard.

WhatsApp Business app vs WhatsApp Business API

The free app is built for one phone. Use the WhatsApp Business API for bulk messaging and a whole team.

Who can reply

WhatsApp Business API with SheetWA

Your whole team in one shared inbox, with roles

WhatsApp Business app

One phone plus up to 4 linked devices

Broadcast reach

WhatsApp Business API with SheetWA

Unlimited contacts, no saved-number rule

WhatsApp Business app

Lists of up to 256 contacts, only people who saved your number

Messages

WhatsApp Business API with SheetWA

Meta-approved templates with buttons, delivered and read reports

WhatsApp Business app

Plain messages

Automation

WhatsApp Business API with SheetWA

Keyword auto-replies, date-based sends, chatbot flows

WhatsApp Business app

Greeting and away message

Contact data

WhatsApp Business API with SheetWA

Tags, custom fields, chat activity, import from Google Sheets

WhatsApp Business app

Labels

Opt-outs

WhatsApp Business API with SheetWA

STOP and START handled on every send

WhatsApp Business app

Manual

Blue tick

WhatsApp Business API with SheetWA

Free to apply as an Official Business Account

WhatsApp Business app

Paid Meta Verified subscription

Cost

WhatsApp Business API with SheetWA

SheetWA plan plus Meta's per-message charges

WhatsApp Business app

Free app

Automate everything with the WhatsApp API

Route Chat toSales TeamifHigh Intent
Automate ifAbandoned Cartafter30 Minutes
AutomateBroadcast CampaignsbyCustomer Segment
AutomateWhatsApp PaymentonCheckout
Auto-Reply ifMessage Containskeyword“Order Status”
Trigger ifCustomerisFirst-Time Buyer
Auto-Respond ifAfter Business Hours
Automate byCustom TagslikeVIP Customer
Trigger ifOrder DeliveredforFeedback Request
Send Offer ifBirthdayorAnniversary
Re-engage ifCustomer Inactivefor30 Days
Route toManagerifComplaint Escalated
Send ifPaymentisPending
Send ifProductisBack in Stock
And many more...
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From First Click to Conversion: All on the WhatsApp API

SheetWA for Marketing

Turn Ad Clicks into Conversions in Seconds

Capture intent from Click-to-WhatsApp ads and convert with auto-triggered chat flows that personalise every reply.

SheetWA for Marketing

Run Broadcasts that Feel Personal

Segment your audience, schedule sends, and personalise every message at scale — without spamming.

SheetWA for Marketing

Automate Drip Campaigns with WhatsApp AI

Drip flows that nurture leads, recover carts, and re-engage warm contacts on autopilot.

How to get started with WhatsApp?

Your WhatsApp Business API application, from sign-up to your first broadcast, done in one dashboard.

1

Start the free trial

Sign up for the 7-day free trial. No card needed to look around.

2

Connect your number

Keep your current number in coexistence mode, or bring a new one. Meta confirms it with a one-time code.

3

Get a template approved

Write your first message template in SheetWA. Meta reviews it, usually within a day.

4

Import contacts and send

Bring your list from Google Sheets, Excel or CSV, pick an audience by tag, and send your first broadcast.

Everything you can do with the WhatsApp Business API

Shared team inbox on the WhatsApp Business API

Shared team inbox

Unified inbox with assignment, internal notes, and a full audit trail so every customer gets the attention they deserve.

Bulk WhatsApp broadcast sent through the WhatsApp Business API

Broadcasting

Send targeted messages to thousands of customers with scheduling and per-segment personalisation, with delivery tracked in real time.

WhatsApp API contact management and routing

Contact management

Organise and segment contacts with custom fields, tags, and smart filters for highly personalised follow-ups.

WhatsApp API chatbot flow builder

Chatbot flows

Build intelligent chatbots with a visual flow builder. Automate conversations, qualify leads, and offer instant support 24/7.

WhatsApp API drip campaign setup

Drip campaigns

Nurture leads with automated sequences. Set up triggers, delays, and conditions to send the right message at exactly the right moment.

WhatsApp catalog shared through the WhatsApp Business API

WhatsApp catalogs

Showcase your products directly inside the chat. Create rich catalogs, share details, and drive sales without losing context.

WhatsApp payments checkout on the WhatsApp API

WhatsApp payments

Accept payments inside conversations with secure, seamless transactions that turn chats into conversions instantly.

WhatsApp forms built on the WhatsApp Business API

WhatsApp forms

Collect leads and feedback with interactive forms inside the chat thread — without breaking the flow of conversation.

WhatsApp Business API use cases by industry

See how businesses across industries use the WhatsApp Business Platform to engage customers, increase sales, and simplify communication.

Education & EdTech

Engage students, automate inquiries, and simplify admissions with WhatsApp for education.

Learn more

Banking & Fintech

Enhance service, streamline KYC, improve security, and boost efficiency with WhatsApp.

Learn more

Healthcare

Book appointments, share health tips, and provide personalized care through WhatsApp.

Learn more

Travel & Tourism

Send itineraries, confirmations, and real-time travel updates via WhatsApp.

Learn more

Automotive

Schedule test drives, send service reminders, and offer instant support using WhatsApp.

Learn more

Retail & E-commerce

Boost online sales, send order updates, and automate customer support using WhatsApp.

Learn more

Real Estate

Schedule viewings, share listings, and close deals faster with WhatsApp communication tools.

Learn more

Restaurant & Food Business

Support clients, provide updates, and manage issues efficiently using WhatsApp.

Learn more

Spas & Salons

Engage customers, send offers, and automate post-sale service via WhatsApp tools.

Learn more

Events & Webinars

Boost registrations, send reminders, and gather feedback effortlessly via WhatsApp.

Learn more

Small & Medium Business

Automate orders, send quick replies, manage customers, and grow sales directly through WhatsApp.

Learn more

Enterprises

Modernize communication with automation, secure messaging, and scalable WhatsApp solutions.

Learn more

How WhatsApp API pricing works

Your WhatsApp API cost has two parts: a monthly plan for the software, and Meta's charges per delivered message. Under current WhatsApp Business API pricing, template messages are charged and the first 1,000 replies per number each month are free. Estimate a month with the WhatsApp pricing calculator and compare plans on the pricing page.

What teams say about our WhatsApp API

Weekly listing updates to 200+ buyer leads, personalized from a Google Sheet with property prices and neighborhoods per buyer. Closed two deals last month from blast replies alone.

CN

Maria

Real Estate

We send our Friday lunch promo to about 300 regulars from a sheet. Usually pulls in around 20 orders, and six months of weekly sends in we haven't had any trouble.

CN

HDA Pizzeria

Restaurant

RSVPs and reminders for 8 to 10 events a month. SheetWA turned a two person job into one person hitting send. Reply tracking flags the "can't make it" responses early.

CN

K2 Events

Event Planner

Cohort enrollment used to be a copy and paste nightmare. Personalized by program and batch from a sheet, with 20% more replies than our previous manual round.

CN

Infinity

Coaching Institute

Pulled lapsed clients from our spreadsheet and sent them a discount code. 15 booked sessions in a week. Staggered scheduling lets me prep once on Sunday.

CN

Soulfull

Wellness Center

Quarterly portfolio updates to 400 clients used to eat two full days. Now it's a sheet refresh and one click, with mail merge handling each client name and advisor. Even compliance signed off after seeing the logs.

CN

Rajesh Kumar

Financial Advisory

WhatsApp API FAQs

Meta's official WhatsApp messaging API for sending and receiving messages from software. SheetWA connects your number to it so your team works from a shared dashboard instead of one phone.

Meta does not charge for access, and SheetWA gives you a 7-day free trial. After that you pay a SheetWA plan for the software and Meta's per-message charges for what you send. The first 1,000 service messages per number each month are free.

Connect your number through Meta's official signup, which takes about 5 minutes. Meta then asks for your business name, address and website, a payment method and one approved message template. Business verification is optional at the start and raises your daily messaging limit.

Yes. Connect it in coexistence mode and it keeps working in the app while SheetWA runs the API alongside, with chat history synced. You can also migrate fully to the Cloud API for higher throughput.

Most teams connect a number and send a test message the same day. Template approval by Meta can add up to a day.

Yes. A broadcast sends an approved template to your whole contact list, with scheduling and delivery reports. Meta limits how many new conversations a number can start each day, and business verification raises that limit.

No. Connecting the number, broadcasts, the inbox and automations are all done in the SheetWA dashboard. If you do have developers or use AI tools, create a WhatsApp API key in the dashboard and the WhatsApp MCP server at sheetwa.com/whatsapp-mcp/ runs the same account from Claude, Cursor or VS Code.

Both are the WhatsApp Business API, also called the WhatsApp Business Platform API. The Cloud API is hosted by Meta and is what SheetWA uses. The on-premises API ran on a business's own servers and Meta is retiring it in favour of the Cloud API.

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